Turning Tech Talk into Biz Talk

Video for Business Growth (V4BG) is excited to share news that our parent company is formalizing a long-used comment, creating an official tagline.

For decades, Kevin Graham’s primary skills have been driving new conversation with business and technical leadership within many of the world’s largest organizations. Enterprise sales of next-generation technology is a challenging and highly competitive market. 

Creating value based on technology requires a deep understanding of the capabilities AND a strong sense of business value, market factors and client mandates. First on the technology side, as Einstein once said: “If you can’t explain something simply, you don’t understand it well enough.” Kevin Graham doesn’t just understand technology, he loves it. 

Second on the business side, it’s all about BUSINESS BENEFIT. Technology is only as valuable as the benefits it can provide to the business. The translation of technology talk to business talk is truly a rare skill and something that Kevin Graham has refined over more than three decades of professional selling to large enterprises – all from within market-leading brands.

Pick any year, and you’ll find that Kevin Graham was selling next generation technology by turning tech talk into Biz Talk. Here’s a peak at just some of those years:

1992      Windows 3.11, Digital jukeboxes, Token Ring and more
1996      Battle for O/S ends, but not before being honored as Olympic Torchbearer
1998      US Robotics 56K and 3COM ethernet innovations for LAN/WAN
1999      Driving the DOT COM model with a new division to more than $1B in less than 18 months
2004     Data Quality with marketing / operational impacts
2006     High speed imaging and process automation, digitizing at the edge
2009     Grinding as a fledging entrepreneur developing better presentation skills
2013      Qualitative analytics with then industry-leading IBM Watson – awarded Worldwide ROTY
2016      Quantitative analytics with then industry-leading SAS Institute
2018      Grinding as a fledging entrepreneur developing video skills
2019      First-of-a-kind Autonomous Database from innovator Oracle America
2021      Advanced Analytics capabilities from best-in-class Teradata Corporation 

Many years included President’s Club qualifications; Kevin Graham achieved President’s Club in four Fortune 500 companies. The combination of next-generation capabilities, market-leading brands and the ultra-competitive marketplace provides Kevin Graham the best-possible background for his evangelical endeavors toward technology expression.

Working with business and technical executives to invest in future states required Kevin Graham to develop a keen understanding of business value, based on technical understanding. He’s forever grateful to the thousands of incredibly talented engineers and true subject matter experts that empowered his sales success.

One fundamental element of Kevin Graham’s success has been training. He has consistently invested more than ten hours every week of his career… studying sales methodologies, researching the competition, and becoming conversant in technical details. It’s not just sharpening the saw; it’s also constantly investing in new tools and adjusting to shifts in the marketplace.  

Turning Tech Talk into Biz Talk is the tagline in which we seek trademark status. It’s distinctive, accurate and compelling. 

We look forward to positive news from United States Patent and Trademark Office (USPTO) soon.

Thank you for your support of the Video for Business Growth (V4BG) brand.