Your sales resources are precious and sales productivity can be dramatically impacted by avoiding redundancy, confusion and inconsistencies in your sales process.
Redundancy. Do your sellers often have to cover the same ground repeatedly with prospects. It may only seem like a few minutes, but if your sales team has to cover the same material over and over again with prospects, that is a lot of wasted energy. Video can solve that by providing a repeatable refrain that liberates your sellers to focus on more important activities.
For example, let's say that one particular part of your customer onboarding process or product features require explaining over and over again. Rather than torture your sellers to become robotic in their presentation, simply create a video for that element and allow them to share it appropriately. You'll find that your customers appreciate it as much as your sellers.
Confusion. Are there aspects of your business where you find your own team members are regularly confused? Many organizations experience this challenge and confusion can affect the simplest of concepts. Perhaps variants of the truth arose at some point in the past and you cannot seem to shake the myths. Video can be used to solve the confusion.
Rely on video to state the matter clearly, concisely and without confusion. Why exasperate the problem by allowing confusion to remain. Clear the air and keep the air clear.
Inconsistencies. If we ask ten of your employee the same question, will we get eleven different responses? Those inconsistencies may cost you money, delay your selling process and generate frustration with your prospects and your own employees.
Be consistent in your message by creating a video that cements the right way... whether it be explaining a new process or covering the fundamentals. Consistency is important and inconsistencies cost you time, money and valuable clarity.
It's been nearly six years since the book Video Marketing for Dummies was published, and it was one of the first to proclaim that redundancy, confusion and inconsistencies are prime candidates for video projects.
Let video empower your sales teams for greater productivity... by giving them reliable video links to share with customers on the journey. Your sellers prefer to be more productive with their time and video can remove redundancies, confusion and inconsistencies... and results will follow.
