Video is a powerful medium that has a growing reach given the macro trends across remote workers, live streaming and the ‘orders of magnitude’ better marketing results and return-on-investment (ROI).

But don’t take my word for it, let’s hear what the experts have to say:

On video advertising changes, theSpotX 2021 Global Trends Report for Video Advertising finds:

• More rapid development of the post-cable ecosystem

• OTT and CTV growth accelerating (Over The Top video and Connected TV)

• Increased application of targeting data for audience precision, among other things.

Flying V Group highlights in their 17 Video Marketing Statistics to Help Build Your Strategy In 2021

• Percentage of businesses using video for marketing up nearly 30% as 4 out of 5 use video

• Message retention with video is nearly ten times higher versus viewer reading material

• Smartphone-based video consumption continues to double yearly, among other things.

B2C Author Jared Atchison highlights several key statistics:

• 90% of consumers on social media watch video

• Nearly 20% of bloggers are publishing video

• 52% video retention rate far exceeds other mediums

Cardinal Digital Marketing’s Alex Membrillo comments on video marketing trends:

• Rising popularity of webinars

• Search engines increasing emphasis on video

• More live streaming and video content going multi-channel

These insights clearly show that consumers want video, that businesses recognize the expanding possibilities and that regardless of your business size, you should be embracing Video for Business Growth. V4BG produces video outcomes that empower business growth. Located in Orange County, we offer full service video production, placement and promotion.

Learn more at www.V4BG.com.

Your sales resources are precious and sales productivity can be dramatically impacted by avoiding redundancy, confusion and inconsistencies in your sales process.

Redundancy. Do your sellers often have to cover the same ground repeatedly with prospects. It may only seem like a few minutes, but if your sales team has to cover the same material over and over again with prospects, that is a lot of wasted energy. Video can solve that by providing a repeatable refrain that liberates your sellers to focus on more important activities.

For example, let's say that one particular part of your customer onboarding process or product features require explaining over and over again. Rather than torture your sellers to become robotic in their presentation, simply create a video for that element and allow them to share it appropriately. You'll find that your customers appreciate it as much as your sellers.

Confusion. Are there aspects of your business where you find your own team members are regularly confused? Many organizations experience this challenge and confusion can affect the simplest of concepts. Perhaps variants of the truth arose at some point in the past and you cannot seem to shake the myths. Video can be used to solve the confusion.

Rely on video to state the matter clearly, concisely and without confusion. Why exasperate the problem by allowing confusion to remain. Clear the air and keep the air clear.

Inconsistencies. If we ask ten of your employee the same question, will we get eleven different responses? Those inconsistencies may cost you money, delay your selling process and generate frustration with your prospects and your own employees.

Be consistent in your message by creating a video that cements the right way... whether it be explaining a new process or covering the fundamentals. Consistency is important and inconsistencies cost you time, money and valuable clarity.

It's been nearly six years since the book Video Marketing for Dummies was published, and it was one of the first to proclaim that redundancy, confusion and inconsistencies are prime candidates for video projects.

Let video empower your sales teams for greater productivity... by giving them reliable video links to share with customers on the journey. Your sellers prefer to be more productive with their time and video can remove redundancies, confusion and inconsistencies... and results will follow.

Do you ever notice that some of your customers just don't seem to be the right fit for your business? Personal bias aside, many of your customers may be outliers of your preferred target market..... and you probably already know this.

The "wrong" customers tend to be more problematic that your other customers - the ones that seem to be a perfect fit.

The wrong customers, if you'll allow me to use that term, just don't as aligned to your brand's strengths and therefor, for whatever reasons, they make it more difficult for you to serve them successfully.

Whether you buy-in to the proposition that a customer may be wrong or not, maybe you'll agree with me that you would be better off if more of your customers were like so-and-so. You know, your favorite customer! Wouldn't you like to attract more of this customer-type than the wrong customer type?

Video attracts the right type of prospects and customers. Why? Because it's authentic.

Video allows you to share your story in your way and allows your audience to connect with you and your message. Your desired prospects and customers will embrace your business and offerings but they'll connect with you and your brand. And, the customers that are wrong for your business will likely never connect with your video message anyway.

Voila! Problem solved. Imagine how great your like will be if you had customers that were the right fit for your business, not the plethora of outliers you may be herding today.

Video can help you attract the right clientele, because video is authentic.

Got Video for Business Growth?
www.videoforbusinessgrowth.com
www.video4businessgrowth.com
www.v4bg.com

@Video4BG

KGWOW

Ten Simple Steps to VIDEO SUCCESS...

1. Understand that simple does NOT mean easy. These steps may be straightforward but high-value rarely comes easily in life.
2. Know. Know. Know. Know your product. Know your customer. Know your competition. This understanding shapes your distinction.
3. Examine your ecosystem. You’ll be surprised by the many areas you’ll be able to positively impact with video for business growth.
4. Leverage your strengths. Draw upon your vast resources… such as your unique environment, brand assets, access to customers and so much more.
5. Outline your framework. Craft some simple guidelines for folks to follow: dos, don'ts, direction on types of content, sources and maybe even a Content Plan.
6. Develop video content. Generating new content isn’t just about shooting video, as pre-production planning empowers scripting and video production success.
7. Film and create. The holy grail of video success: video production, as Content is King. Aim for authentic, passionate, purposeful and deliver well-lit video with killer audio.
8. Properly place. Seemingly simple, this step requires diligence and execution; optimize the metadata and other digital standards for proper-placement so that seekers find you.
9. Promote with Precision. It’s one thing for seekers to find you, but it’s a whole ‘nother world when you proactively promote with precision.
10. Measure, rinse, repeat. Continuing engaging with high-value content. The good news is that video becomes easier and more repeatable.

Ten Simple Steps to VIDEO SUCCESS was written by Kevin ‘KG’ Graham. 

KG serves as President of Video for Business Growth, which offers full service video production, placement and promotion.

You can learn more about Video for Business Growth online at
www.videoforbusinessgrowth.com
www.video4businessgrowth.com
www.v4bg.com

Kevin Graham is KGWOW. Check out the KGWOW Family of Brands…
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