Video is a powerful medium that has a growing reach given the macro trends across remote workers, live streaming and the ‘orders of magnitude’ better marketing results and return-on-investment (ROI).

But don’t take my word for it, let’s hear what the experts have to say:

On video advertising changes, theSpotX 2021 Global Trends Report for Video Advertising finds:

• More rapid development of the post-cable ecosystem

• OTT and CTV growth accelerating (Over The Top video and Connected TV)

• Increased application of targeting data for audience precision, among other things.

Flying V Group highlights in their 17 Video Marketing Statistics to Help Build Your Strategy In 2021

• Percentage of businesses using video for marketing up nearly 30% as 4 out of 5 use video

• Message retention with video is nearly ten times higher versus viewer reading material

• Smartphone-based video consumption continues to double yearly, among other things.

B2C Author Jared Atchison highlights several key statistics:

• 90% of consumers on social media watch video

• Nearly 20% of bloggers are publishing video

• 52% video retention rate far exceeds other mediums

Cardinal Digital Marketing’s Alex Membrillo comments on video marketing trends:

• Rising popularity of webinars

• Search engines increasing emphasis on video

• More live streaming and video content going multi-channel

These insights clearly show that consumers want video, that businesses recognize the expanding possibilities and that regardless of your business size, you should be embracing Video for Business Growth. V4BG produces video outcomes that empower business growth. Located in Orange County, we offer full service video production, placement and promotion.

Learn more at www.V4BG.com.

Last year, we produced and published more than 500 videos, and I still get nervous about being on video... so I can imagine how terrifying it may be for others.

Five Reasons Not to Fear Video:

1. Pre-production planning and scripting - we work together in advance to iron out the message.

2. Fun on-location, on-set and on-camera - we bring great energy so the shoot is fun... and it's not live, so double takes are fine.

3. Have purpose - understanding your objective fuels your passion and story.

4. Be authentic - it's not about perfection. As the legendary Jim Cathcart says: "It's not about you, it's not about your target market, it's not even about your content; it's about what your content can do for your market."

5. Work with professionals - it's important to understand that when you work with V4BG, we're going to make you look good.

Video can be intimidating… but it doesn’t have to be uncomfortable.

At Video for Business Growth, we understand how to make it a fun and enjoyable experience… and how to make you look good.

Contact us online at V4BG.com. We provide full service production, placement and promotion.