Video is a powerful medium that has a growing reach given the macro trends across remote workers, live streaming and the ‘orders of magnitude’ better marketing results and return-on-investment (ROI).

But don’t take my word for it, let’s hear what the experts have to say:

On video advertising changes, theSpotX 2021 Global Trends Report for Video Advertising finds:

• More rapid development of the post-cable ecosystem

• OTT and CTV growth accelerating (Over The Top video and Connected TV)

• Increased application of targeting data for audience precision, among other things.

Flying V Group highlights in their 17 Video Marketing Statistics to Help Build Your Strategy In 2021

• Percentage of businesses using video for marketing up nearly 30% as 4 out of 5 use video

• Message retention with video is nearly ten times higher versus viewer reading material

• Smartphone-based video consumption continues to double yearly, among other things.

B2C Author Jared Atchison highlights several key statistics:

• 90% of consumers on social media watch video

• Nearly 20% of bloggers are publishing video

• 52% video retention rate far exceeds other mediums

Cardinal Digital Marketing’s Alex Membrillo comments on video marketing trends:

• Rising popularity of webinars

• Search engines increasing emphasis on video

• More live streaming and video content going multi-channel

These insights clearly show that consumers want video, that businesses recognize the expanding possibilities and that regardless of your business size, you should be embracing Video for Business Growth. V4BG produces video outcomes that empower business growth. Located in Orange County, we offer full service video production, placement and promotion.

Learn more at www.V4BG.com.

Last year, we produced and published more than 500 videos, and I still get nervous about being on video... so I can imagine how terrifying it may be for others.

Five Reasons Not to Fear Video:

1. Pre-production planning and scripting - we work together in advance to iron out the message.

2. Fun on-location, on-set and on-camera - we bring great energy so the shoot is fun... and it's not live, so double takes are fine.

3. Have purpose - understanding your objective fuels your passion and story.

4. Be authentic - it's not about perfection. As the legendary Jim Cathcart says: "It's not about you, it's not about your target market, it's not even about your content; it's about what your content can do for your market."

5. Work with professionals - it's important to understand that when you work with V4BG, we're going to make you look good.

Video can be intimidating… but it doesn’t have to be uncomfortable.

At Video for Business Growth, we understand how to make it a fun and enjoyable experience… and how to make you look good.

Contact us online at V4BG.com. We provide full service production, placement and promotion.

Video Types

Are you wondering which types of video would be good to grow your business?

The type of video you should promote should be aligned to your business objectives. For instance, are you trying to drive brand awareness, convert new prospects to buy, help current customers get more value from their investment, or perhaps you just want to build brand loyalty.

Let’s look at few examples:

Explainer videos - these are great at doing just that - explaining. The trick is to do it simply, and in a compelling manner that adds story or somehow touches the art. Remember Einstein’s wise words: “If you can’t explain something simply, you don’t understand it well enough.”

Product feature videos - these do not require high production costs, as it really is about the product… but just like in sales, people doing buy features, PEOPLE BUY BENEFITS… so be sure you’re product feature videos feature the benefits, too.

How To Videos - this is a classic approach. Look, people love video - but they don’t love commercials. So instead of creating endless commercials, create high value content that educates, informs and empowers your target market. Answer their common questions with video and you’ll end up on the end of their search results, provide them great value… and guess who they’ll think of when they decide they need your product or service?

Customer Testimonials - Why every website or email campaign does not contain a link to customer testimonials is beyond my understanding. People love stories and your raving fan customers would love to know that you care enough about them to include them in your video promotions. Hello! This is virtually free advertising that sells the sizzle!

There are endless types of videos that you can use for business growth! The infographic is courtesy of VidYard, and they’ve literally studied hundreds of thousands of videos.

Video for Business Growth is headquartered in Orange County, California. We work with all types of companies to produce low-cost, high-value video content that drives business growth… full-service video production, placement and promotion.

Contact Video for Business Growth at 888.402.1117, kg@V4BG.com, online at www.V4BG.com and @Video4BG.

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Ten Simple Steps to VIDEO SUCCESS...

1. Understand that simple does NOT mean easy. These steps may be straightforward but high-value rarely comes easily in life.
2. Know. Know. Know. Know your product. Know your customer. Know your competition. This understanding shapes your distinction.
3. Examine your ecosystem. You’ll be surprised by the many areas you’ll be able to positively impact with video for business growth.
4. Leverage your strengths. Draw upon your vast resources… such as your unique environment, brand assets, access to customers and so much more.
5. Outline your framework. Craft some simple guidelines for folks to follow: dos, don'ts, direction on types of content, sources and maybe even a Content Plan.
6. Develop video content. Generating new content isn’t just about shooting video, as pre-production planning empowers scripting and video production success.
7. Film and create. The holy grail of video success: video production, as Content is King. Aim for authentic, passionate, purposeful and deliver well-lit video with killer audio.
8. Properly place. Seemingly simple, this step requires diligence and execution; optimize the metadata and other digital standards for proper-placement so that seekers find you.
9. Promote with Precision. It’s one thing for seekers to find you, but it’s a whole ‘nother world when you proactively promote with precision.
10. Measure, rinse, repeat. Continuing engaging with high-value content. The good news is that video becomes easier and more repeatable.

Ten Simple Steps to VIDEO SUCCESS was written by Kevin ‘KG’ Graham. 

KG serves as President of Video for Business Growth, which offers full service video production, placement and promotion.

You can learn more about Video for Business Growth online at
www.videoforbusinessgrowth.com
www.video4businessgrowth.com
www.v4bg.com

Kevin Graham is KGWOW. Check out the KGWOW Family of Brands…
KGWOW… remarkable video for business growth
KGNOW… insightful, non-political news stories
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